How Did that Store Rise Above The War of Attrition

Title in Japanese Ano Omiseha Naze Shoumousenwo Nukedasetanoka
Author Shinya Nakayama

This book is based on the most read articles by the author at the Japanese marketing news site, “”. Through his experience as an E commerce consultant with Japanese No.1 EC company “...

How TANITA Became Number One

Title in Japanese Tanita wa kou shite Sekai Ichi ni natta
Author Daisuke Tanida

TANITA, known for its world first consumer body fat scale, started preparing healthier diet-conscious menus for their employees in the staff canteen over ten years ago, in 1999. The menus have now ...

Global Niche Top Enterprises

Title in Japanese Global Niche Top Kigyo Ron
Author Yuji Hosoya

“Global Niche Top Enterprise”, as it defined in this book, is an enterprise that independently manufactures competitive original products. The book consists of 3 parts. Part I presents case studi...

Creating a Brand

Title in Japanese Brand no Sodatekata
Author Jun Nakagawa, Akihiro Nishizawa

How does a company go about creating and raising a brand? Is it possible to succeed in branding without being a large-scale, well known company? The duo of a successful young manager and designer a...

Challenge of Small to Medium-sized Manufacturing Industries

Title in Japanese Jidai ni Chousensuru Yuryou Chuken・Chushou Seizougyou
Author NIKKAN KOGYO SHIMBUN Special Investigative Reporters

In the electronics industry which used to be called Japanese “specialty”, Asian neighboring countries developed their technology rapidly and started showing their presence to the world. Afterwards,...

Bringing Back Japan’s Manufacturing Industry

Title in Japanese Kasegu Chikara wo Torimodose!
Author Kazuhiko Toyama

Author Kazuhiko Toyama says, it's not about "what you sell", but rather determining "where to earn the money"- Japan's manufacturing industry struggles to stay afloat, despite having overwhelming a...

Hundred Year-old Japanese Companies

Title in Japanese Nihonno Hyakunen Kigyo
Author The Asahi Shimbun reporters

There are more than 20,000 companies which have been in business more than 100 years and about 400 companies that have been in business over 300 years in Japan.

This book is a corpus series ...

Makoto Naruke’s Selection of 100 Growing Companies

Title in Japanese Naruke Makoto no honto wa oshietakunai igai na seicho kigyo 100
Author Makoto Naruke

Chapter 1 25 companies that are bound to grow, influenced by the 2020 Tokyo Olympics

Chapter 2 25 companies that are aggressively investing in new base manufacturing locations